I was late for a catch-up sesh with a girlfriend a couple of months ago and said I'd grab a bottle of vino for us on the way, and it was because of that need for convenience that I was en route for the nearest grocery store. That's where I got into trouble, that's when I thought, I'll just run into Ralph's here and get a bottle of whatever. "Of Whatever", I said, for shame!
First off, I guess someone who claims to know about and, more importantly, care about wine should never utter such a statement, but hey, I was in a rush and had little options here. So a trusty red blend was snagged and off I went to be disappointed. This was the beginning of the end, friends.
More recently, I found myself at the grocery again grabbing nibbles for a poolside dinner with the Significant Other and sure, we thought, let's not make another stop tonight, let's grab the wine here. Sure. So a recognizable bottle of Fumé Blanc locked eyes with me and I was satisfied, until, I realized it was priced at $18, just a smidge overpriced. I told Boyfriend this and he offered the brilliant solution of buying six bottles so we would qualify to purchase at the "discounted" price point of $11. Well then, six it is.
All was somewhat well until Mom and I went to Total Wine to make a few necessary purchases the other day; ya know, craft beer for Dad, Champs for the fridge just in case: the necessities.
But you need some background on Mom here. She used to be an avid Kendall Jackson Chardonnay consumer, quite the hard core, friends. However, since my career had a change of scenery which meant gaining some information regarding the other 59234 white varietals that exist, it's been a fun process of escorting her off the KJ train and witnessing the take huge steps she's taken in discovering her own palate. Get it, girl.
Anyway, we were in the middle of a bit of a French lesson dissecting the differences between Pouilly Fuisse (a style of Chardonnay), v.s. Pouilly Fumé (a style of Sauvignon Blanc) and WHAM! What was before me but that same bottle of Fumé priced at $10.46 a bottle--A BOTTLE--one, for $10.67, not six. Huh, I thought, seems to me that our friend Total here has an idea of how to price based on quality. I can get behind a store like that, I thought.
And so, in conclusion friends, can I just say while living in this century, you no longer have to visit the actual winery in order to get good wine, let's avoid the overpriced convenience charge that the grocery chains are implementing on sub-par juice and let's get behind the establishments that actually care about not ripping you off. Kapeesh?